Three Trade-Offs You Should Consider - Semalt Expert Advice

Building your brand can be considered an essential tool to consider when developing your marketing strategy and your business's success. Every brand is unique, and although we rely on data collected from existing brands, we need to approach each brand as a unique element to create a unique brand. As brands are the identity of a business, no one wants to be a replica; as a business, your objective is to meet the needs of your customers uniquely. This means a brand needs to be unique to be successful.

Here are three primary trade-off strategies you'll need to consider when developing your brand's SEO strategies. Having more SEO strategies often means you divide your attention and focus across multiple strategies, which can be both beneficial and disadvantageous. This knowledge has helped us realize that choosing the path straight down the middle may not be the best brand choice either. 

With that in mind, Semalt believes that brands shouldn't put all their eggs in a basket, but they shouldn't also spread it so thin that they have several brand strategies that none end up being effective. Now, let's talk about three primary strategic SEO trade-offs to consider when making decisions concerning your brand optimization.

1. Traffic vs. Relevance

Of course, you know that relevance is important in your SEO strategy. A plan without relevance is flawed. Without relevance, users' traffic wouldn't have an interest in your product, which translates to wasted efforts. But what if that isn't the case. Many website owners fail to understand that there is a lot more to consider than amidst the eyes. But which is more important, traffic or relevance. This is where many websites lose focus and head in the wrong direction. Yes, traffic, matters but when you have the highest traffic of visitors who click only to leave immediately, you notice that there is no benefit. Your primary objective should be the relevance of the content you put on your website. You shouldn't go off chasing after traffic when you're yet to get relevant content. If you do so, you may gain traffic, but they will immediately leave your webpage loads because you aren't what they are searching for.

Pros of the high traffic and low relevancy approach

Disadvantages of a high traffic approach

Pros of high relevance content

Disadvantages of a High Relevancy Approach

2. Consumer VS Influencer 

It is common to believe that your target audience should be made up of people who have the highest likelihood of buying your products. However, you also need the help of influencers who link your brand with your consumers. These influencers help spread the word about your products to a broader audience. That makes them a significant factor to consider.

Closely related to consumers and influencers' questions, you will have to consider if your website should be targeted to suit the industry or a set of interests. As a B2B business, what interests your consumers applies to your business, while the influencers are those who are the leaders in your industry. These influencers may be members of your company as well as members of your competition.  
As a website owner, you are now torn between choosing whose interests to follow between your customers and your influencers.

Pros of an influencer, industry targeted approach
Cons of influencer centric content
Pros of consumer-centric content
Cons of the consumer approach 

3. Trending VS Evergreen

Websites find it difficult to decide whether to go for trending content topics to appeal to people's desires or content that can stand the test of time. When you invest in one type of content, you tend to invest less in the other. So what should you do? 

Pros of trending content topics
Pros of evergreen topics
Cons of evergreen content
All brands aren't the same, so choosing what trade-offs you should consider, you should evaluate your options to come with the perfect SEO strategy.  

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